Creativity / creative / innovation

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his article explores the strategic functions of an experimental approach used by the Danish public service television channel DR3 in its original programming.

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Despite of pressures, Public Service Media are trying to fulfil their remit within an increasingly complex and competitive digital context. Along the route to achieve this goal, PSM are looking for novel convincing narratives with the objective of improving their economic and social impacts and, in the long term, their societal value as public media corporations. 

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The paper takes the view that a complete transformation of PSM institutions and strategies is necessary to cope with the disruptive changes in media use. Broadcast enterprises are endangered by the generation rift, vanishing relevance in their traditional fields and a minor role in online competition.

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In recent decades Public Service Media (PSM) in Europe have been experimenting with innovations in the production, distribution and content of online news and journalism.

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New ecosystems of media, characterized by the growing role of participatory networks, wikis and socially–engaged media–making call traditional public service media (PSM) enterprises to adapt to the dynamic and fast–changing digital environments.

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Lauded as “Denmark’s biggest export since Carlsberg, Hans Christian Andersen and the Vikings” (Gilbert, 2012), Danish crime serial Forbrydelsen constitutes an outstanding example of the transnational circulation and appeal of non-American and TV drama.

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In the turbulent environment of media convergence, public service broadcasting [PSB] organisations are expected not only to produce quality content but also to take risks and lead in the pursuit of innovation.

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The progressive erosion of many of the core national cultural values which underpinned the rise of PSM almost a century ago by changes to the global economic and communications landscape (Harvey 2012; McNair 2012) has generated increasingly regular formal investigations into, and an ongoing dialogue about, the continued relevance of the sector.

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During the last few years, nearly all public service media (PSM)organisations have underwent very complex transformations in Latvia, Lithuania and Estonia. The economic recession and reductions in PSM financing coincided with a need to compete with the commercial media so as to maintain audience levels and to prove the unique functions of the PSM to the public.

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Public service media are in a state of flux, attempting to balance the opportunities and the challenges of the increasing global interconnectivity of media environments. Innovations in digital communications technologies are reshaping current media landscapes on multiple levels by enabling the delivery of content across a myriad of platforms.

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