Collaboration / partnership

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Drawing on Buckingham’s (2013) observation that academic research either has to become public knowledge or its originators must have a high visibility in the public realm before their research can find inclusion into policy-making processes, this article offers a variety of examples of how academics have managed to bridge the gap between media and communication policy scholarship and policy-mak

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During the past ten years public service media organizations have experienced increasing demands for transparency, audience participation and public engagement. In response to this a number of reformed regulatory structures and audience-engagement measures were
implemented.

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The paper takes the view that a complete transformation of PSM institutions and strategies is necessary to cope with the disruptive changes in media use. Broadcast enterprises are endangered by the generation rift, vanishing relevance in their traditional fields and a minor role in online competition.

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The EU’s MEDIA programmes have aimed to “strive for a stronger audiovisual sector reflecting Europe’s cultural identity and heritage” (European Commission, 2012).

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In recent decades Public Service Media (PSM) in Europe have been experimenting with innovations in the production, distribution and content of online news and journalism.

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Collaborative production between audience and producer has been discussed at length as they relate to particular forms of media technologies. The recent discussion to emerge is associated with the affordances of audience participation and a particular type of social media, social TV, which describes how producers are incorporating user activity into television production.

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Recent years have witnessed a notable increase in public interest-oriented civil society activism and advocacy around media-related change.

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