Challenge / threat

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This paper discusses whether the deployment of a search engine as a public service can be an alternative that reduces the deficits of privately run search engines. A publicly financed and operated search engine is expected to provide a higher quality service, regardless of commercial objectives.

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The EU’s MEDIA programmes have aimed to “strive for a stronger audiovisual sector reflecting Europe’s cultural identity and heritage” (European Commission, 2012).

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The Public Broadcasting Service (PBS) to a large extent reflects an ideal aspect of the public sphere, which has the responsibility to communicate culture and information, create and maintain diversified values, and preserve its independence by opposing any political intervention.

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Almost two decades ago, public service broadcasters discovered the internet (see e.g. Moe 2008a). By implementing online platforms, they crossed the boundaries of radio and television as their traditional channels. Today, public service broadcasters in European countries have successfully established online platforms (see e.g. Brevini 2013) and therefore became public service media (PSM).

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In the turbulent environment of media convergence, public service broadcasting [PSB] organisations are expected not only to produce quality content but also to take risks and lead in the pursuit of innovation.

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Public service media are in a state of flux, attempting to balance the opportunities and the challenges of the increasing global interconnectivity of media environments. Innovations in digital communications technologies are reshaping current media landscapes on multiple levels by enabling the delivery of content across a myriad of platforms.

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Drawing on work associated with the Australian Research Council-funded study Politics, media and democracy in Australia: public and producer perceptions of the political public sphere (DP130100705), this paper examines the role Australia’s principal public service media organization, the Australian Broadcasting Corporation (ABC), seeks to play in the construction of an informed citizenry.

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Citizen journalism in Taiwan have become more and more influential during last decade along with the development of ICTS (information and communication technologies), especially the Internet (including websites, blogs, and social media).

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Over recent decades, we have witnessed a significant advancement in technology that has changed our lives, in particular the way we consume information. This brought the public service media (PSM) many challenges, including the need to digitize their programs in order to meet the audiences’ desires to access information from digital media.

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There are abundant choices of media use made available by convergence. The growth of internet and digital devices has expanded media use options, by making media content readily available. This reality has created a number of significant challenges for the media organization not least of which is how to appropriately understand audience engagement and behavior over multi-screens.

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