Audience / user

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Local television is one of the cornerstones in the identity configuration of the small societies. This paper analyses the importance of local television and how this public service is organized in the digital era, taking into account the cases of two countries.

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This empirical paper examines the issue of willingness to pay (WTP) for public service media (PSM) in Austria and neighboring Germany. Therefore, a non-representative quantitative online survey (N = 1,633) was conducted in June and July 2016 in both countries.

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There is a growing tendency towards market segmentation-based news provision. This trend supports vertical and horizontal integration of media industries, allowing for the efficient re-use and re-packaging of content and the increasing customization of news and content provision based on Internet technologies.

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This presentation is based on a pre-study for an in-depth research on audience participation in media policy debates and media governance related to PSM. It strives to identify so called “users as citizens” or – as they are conceptualized – PSM challengers in European nation states. In a four month period, sixteen different groups in various countries have been identified, so far.

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This paper raises questions as to how we can rethink and talk about participation in the media. Specifically, it examines the role taken by public media in facilitating audience engagement and involvement in a context where a major political event as the Scottish independence referendum debate is to be held.

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Young audiences seem to be hard to reach for Public Service Media [PSM] in an increasingly fragmented media landscape. This paper contributes to the necessity to examine attitudes, eval-uations and expectations of young recipients towards PSM.

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This paper presents a case study of how two European public service broadcasting institutions work with personalisation services. The topic is high on the agenda of media businesses as well as public debates, so how do public service broadcasters approach the current personalisation trend, and how do they legitimize their approach?

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This paper deals with the question to what extent people’s media use patterns lead to different expectations of the role and legitimacy of public service media in the digital age. The study uses data from a large scale survey (N=1,710, online and telephone), conducted in March 2015 among the Flemish population on the future role of the Flemish public service broadcaster VRT.

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The Dutch public broadcast service has changed dramatically in the last decade under the influence of digitization and an increasing competition. In particular the relationship with the audience has changed. To reach this fragmented audience and in order to distinct themselves from the competition, they want to increase the dialogue with the audience and produce more relevant content.

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