Assessment / measurement

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During the past ten years public service media organizations have experienced increasing demands for transparency, audience participation and public engagement. In response to this a number of reformed regulatory structures and audience-engagement measures were
implemented.

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Young audiences seem to be hard to reach for Public Service Media [PSM] in an increasingly fragmented media landscape. This paper contributes to the necessity to examine attitudes, eval-uations and expectations of young recipients towards PSM.

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How can governments and policy makers understand their citizens’ value for their public service media (PSM) organisations beyond traditional audience metrics measurements?

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This paper presents a case study of how two European public service broadcasting institutions work with personalisation services. The topic is high on the agenda of media businesses as well as public debates, so how do public service broadcasters approach the current personalisation trend, and how do they legitimize their approach?

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