Germany

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This paper analyses managers’ perceptions and strategic responses to increasing media competition in three European countries with strong public broadcasting traditions. Of particular interest is how the historic public service mission is being refined, redefined, or rejected in today’s highly competitive contexts.

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This empirical paper examines the issue of willingness to pay (WTP) for public service media (PSM) in Austria and neighboring Germany. Therefore, a non-representative quantitative online survey (N = 1,633) was conducted in June and July 2016 in both countries.

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During the past ten years public service media organizations have experienced increasing demands for transparency, audience participation and public engagement. In response to this a number of reformed regulatory structures and audience-engagement measures were
implemented.

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The article examines the key societal role of public service broadcasting (PSB) in the EU member states and its future amidst a time of media convergence. As the article argues, there are conflicting objectives concerning PSB, and PSB´s future depends on viable solutions regarding these trade-offs.

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The debate on public value has been (re-)shaping public service media strategy and policy in Europe for more than five years. In a nutshell, the concept implies a general shift – away from audiences, customers, state actors and commercial competitors as frames of reference for public service media action – towards the public as main beneficiary of its output.

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Although Germany has one of the world’s best-financed PSM systems (Kops 2010), the discussion about ‘public value’ in the multi-platform era (Debrett 2009) in all its aspects (definition, creation, measure etc.) has just started in Germany.

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