Nicole Gonser


This empirical paper examines the issue of willingness to pay (WTP) for public service media (PSM) in Austria and neighboring Germany. Therefore, a non-representative quantitative online survey (N = 1,633) was conducted in June and July 2016 in both countries.


Young audiences seem to be hard to reach for Public Service Media [PSM] in an increasingly fragmented media landscape. This paper contributes to the necessity to examine attitudes, eval-uations and expectations of young recipients towards PSM.


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