Networked society, disoriented audiences and the future of Public Service Media


The paper takes the view that a complete transformation of PSM institutions and strategies is necessary to cope with the disruptive changes in media use. Broadcast enterprises are endangered by the generation rift, vanishing relevance in their traditional fields and a minor role in online competition.

The unavoidable departure for the networked future has its downsides, and enthusiastic interpretations of the networked society have to be rejected.

Issues like the measurement of relevance and the priorization of linearity over the non-linear and interactive poles of digital media production are treated in the second half.

The argumentation ends with a hopeful consideration of regulation strategies.

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