2014

Country: 
Japan

The RIPE@2014 conference was sponsored by NHK (Nippon Hoso Kyokai), the Japan Broadcasting Corporation and our host was the Institute for Media and Communications Research, Keio University, the oldest private university in Japan (founded in 1858). The theme was Public Service Media Across Boundaries.

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What is the unstated line that public service networks will not cross when attempting to compete with commercial networks in terms of popular culture? This debate is often framed around documentary and the term “infotainment”—a value-laden term that cuts off any positive possibility of using popular culture as an effective tool for public service. What exactly does this mean?

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Many services make use of the airwaves – of the sky above us. From air-sea rescue to the exploration of outer space, from unmanned military drones to public broadcasting these services have affected the lives of millions.

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The role of the public service broadcasting (PSB) has moved gradually towards the public service media (PSM). Many scholars have discussed the issue. For example, Jakubowicz (2007) proposes PSB 3.0 to describe this coming of the PSM, which means a new era that is distinct from PSB 1.0 and PSB 2.0.

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Triggered by the pressures of globalization, the processes of media convergence have split into a two-way communication process consisting of both convergent and-divergent axes. The challenges this duality has created have a continuing and accelerating impact on public broadcasting around the world, and the way it is being experienced by audiences.

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The EU’s MEDIA programmes have aimed to “strive for a stronger audiovisual sector reflecting Europe’s cultural identity and heritage” (European Commission, 2012).

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In recent decades Public Service Media (PSM) in Europe have been experimenting with innovations in the production, distribution and content of online news and journalism.

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New ecosystems of media, characterized by the growing role of participatory networks, wikis and socially–engaged media–making call traditional public service media (PSM) enterprises to adapt to the dynamic and fast–changing digital environments.

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The digital transition that has roiled all media sectors for the past generation has altered the political economy of public service broadcasting (PSB) in the United States.

Pages

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