PSM and Media Personalisation – a Conflict?
Published for 2008, RIPE@2008Jannick K. Sørensen
Institute of Literature, Media and Cultural Studies, University of Southern Denmark
Abstract
PSBs experience currently the challenge from personalised social webservices which let their users customise web pages. BBC’s re-launched front page is one response to this, this paper examines another widget-based project, namely the Danish PSB ‘DR’s ‘MitDR’ [MyDR]. Through in-depth research interviews during the design process of ‘MitDR’, tensions between the concept of PSM and the concept of personalisation are identified. The findings from the ‘MitDR’ project are analysed as a balance between getting attention and insisting on intention with Herbert Simon’s concept of attention economy, and with a proposed concept of ‘narrative economy’. Furthermore it is discussed whether PSMs have customers and whether the management method of Customer Relation Management is relevant in relation to PSM.